Case Study: The Mansion London drives sell-out events with Purple Riot PR

The Mansion London secures 50+ media placements and 36 million reach with Purple Riot

The Mansion London, a nightlife brand hosting exclusive events in secret locations, appointed the PR agency Purple Riot to manage publicity for its Halloween and New Year’s Eve parties. Their challenge was to increase overall brand awareness, drive ticket sales for these specific events, and successfully launch their new dating app, Spotabl, to a wider audience.

Purple Riot implemented a PR and influencer management campaign that secured over 50 pieces of coverage in top-tier London media outlets. This press coverage was instrumental in driving sell-out events for both parties, generating significant buzz and achieving a reach of 36 million. The efforts by Purple Riot successfully met all of the client's key objectives.

The Mansion London