Case Study: Roxy Ball Room achieves successful Manchester venue launch with Purple Riot

Roxy Ball Room reaches 1.5 million with Purple Riot

Purple Riot was appointed by Roxy Ball Room to launch its second Manchester venue amidst the significant challenge of Covid-19 restrictions, which prevented a traditional launch event for the large entertainment site.

Purple Riot implemented a press and influencer outreach strategy, inviting local media and high-profile influencers for seated reviews over a month-long period. This adaptable approach secured regional press coverage and influencer posts. The results included a total press reach of 226 million with 15 backlinks and an influencer reach of 1.5 million, including a featured article that gained over 700,000 views.

Roxy Ball Room