Case Study: Hype drives back-to-school demand with Purple Riot

HYPE drives back-to-school demand with Purple Riot across 3 summer holiday activations

HYPE, a retail brand, faced the challenge of standing out in the crowded back-to-school market to drive sales of its backpacks and accessories. They engaged the vendor Purple Riot to create a campaign that would connect with both kids and parents and build product desirability ahead of the new school term.

Purple Riot's solution was to own the summer holiday period with a fully integrated campaign. This involved experiential takeovers at youth leisure venues, partnerships with family-focused influencers, and a targeted PR strategy. The campaign successfully generated high-quality national press coverage and extended onto the high street with retail installations. Purple Riot delivered a significant increase in brand visibility and effectively drove back-to-school demand for HYPE.

HYPE