Case Study: Handful sells delayed inventory early with Purple Dot

Using Purple Dot’s Waitlist Solution to Sell During Supply Chain Delays

Handful, a direct-to-consumer activewear brand, needed a better way to handle supply chain delays without losing sales or creating confusion for customers and internal teams. After frustrating past experiences with pre-order plugins, the company turned to Purple Dot’s waitlist solution to launch its Summer ’21 collection on time even while inventory was still in transit.

Using Purple Dot, Handful created a dedicated pre-order experience with transparent lead times, easy self-service cancellation, and an end-to-end waitlist flow that kept orders out of downstream systems until stock arrived. Purple Dot helped Handful sell 30% of delayed inventory before it reached the warehouse, achieve a 10% page-to-buy conversion, and avoid warehouse confusion while turning pre-orders into a strategic part of its DTC business.

Handful

Jennifer Ferguson

Chief Executive Officer