Case Study: Pocket Sport achieves always-in-stock sales with Purple Dot’s waitlist solution

Using Purple Dot’s Waitlist Solution to Never Go Out-of-Stock

Pocket Sport, a London-based DTC women’s activewear brand co-founded by Louise Thompson and Edward Page, struggled with frequent stockouts as demand outpaced supply. After trying clunky pre-order plugins that created poor customer and warehouse experiences, the team needed a premium way to let shoppers buy out-of-stock items without being turned away.

Using Purple Dot’s waitlist solution on Shopify Plus, Pocket Sport enabled a seamless pre-paid pre-order experience that automatically appears when variants or SKUs go out of stock, including from PDPs and quick view panels. Purple Dot helped Pocket Sport eliminate pre-order friction and sell up to 15% of a restock before it reached the warehouse, while improving customer experience and reducing strain on internal teams.

Pocket Sport

Edward Page

Chief Executive Officer