Case Study: SPOKE achieves 4x pre-order sell-through with Purple Dot

Using Purple Dot’s Waitlist Solution to Increase Sell-Through

Spoke, a leading menswear direct-to-consumer brand, wanted to improve demand capture and sell products before inventory reached the warehouse. After trying simple pre-order labels without success, the team needed a more complete way to manage pre-sales and better understand demand.

Purple Dot provided its waitlist eCommerce plugin to power end-to-end pre-sale drops, including a dedicated checkout flow, email communications, self-service tools, and predictive analytics. The results were strong: SPOKE achieved 97% sell-through in 24 hours, 4x pre-order sell-through, and a 6% page-to-buy conversion, while also reducing inventory risk and later expanding Purple Dot to manage replenishment and evergreen out-of-stock items.

Spoke

Adam Woodhouse

Chief Operating Officer