Case Study: Spoke achieves 4x pre-order sell-through with Purple Dot

Spoke boosts pre-order sell-through 4x with Purple Dot

Spoke London, a direct-to-consumer menswear brand, needed a scalable solution to sell products via pre-orders before they arrived in the warehouse. Their previous attempt, which relied on simple product page labels, was unsuccessful. They turned to Purple Dot's sell earlier platform to manage their pre-order launches effectively.

Purple Dot provided an end-to-end pre-order solution that integrated seamlessly into Spoke's product pages, offering a dedicated checkout flow and holding orders outside of downstream systems to prevent operational issues. The results exceeded all expectations, achieving a 4x higher pre-order sell-through rate and a 97% sell-through in 24 hours. This success led Spoke to expand its use of Purple Dot to manage replenishment for evergreen items, ensuring they never miss a sale due to being out of stock.

Spoke