Case Study: OAK + FORT increases e-commerce sales with Purple Dot

OAK + FORT boosts e-commerce sales 25% with Purple Dot

Oak + Fort, a woman-founded retailer known for its thoughtfully designed collections, faced challenges with its pre-order strategy. Their internal process was frustrating for both staff and customers, leading to difficulties in demand forecasting and missed sales opportunities from understocked bestsellers. They partnered with Purple Dot to implement a better pre-order service to bridge supply chain gaps and capture every sale.

Using Purple Dot, Oak + Fort was able to launch products early, selling items before they arrived in the warehouse. The solution provided crucial early demand data, allowing for precise buying and effective marketing. As a result, pre-orders now make up approximately 25% of all online sales, driving a 20-25% increase in e-commerce revenue for Oak + Fort compared to the previous year.

Oak + Fort