Case Study: Makesy drives 31.25% of GMV from pre-orders with Purple Dot

Makesy drives 31.25% of GMV from pre-orders with Purple Dot

Makesy, a brand providing eco-friendly DIY supplies, faced significant revenue loss and customer frustration when their bestselling products repeatedly went out of stock during peak seasons, a problem worsened by global supply chain disruptions. To capture this unmet demand and create a smoother buying experience, they turned to the pre-order platform from Purple Dot.

By implementing Purple Dot's pre-order solution as a core part of their sales strategy, Makesy was able to keep selling even when physical inventory was unavailable. This approach provided operational insights for better forecasting and dramatically improved the customer experience with clear shipment dates. As a result, Purple Dot helped Makesy generate millions in revenue, with pre-orders now accounting for 31.25% of their gross merchandise value and transforming into a key year-round growth engine.

Makesy