Case Study: LØCI increases sales of out-of-stock products by 89% with Purple Dot

How LØCI uses Purple Dot to convert hype and never miss a sale

LØCI, a sustainable DTC vegan footwear brand, was quickly selling out of its most popular sneakers as celebrity attention drove hype demand. After trying to manage pre-orders in-house, the team found the process too manual and wanted a better customer experience, so they turned to Purple Dot for a smoother pre-order operation.

Using Purple Dot’s waitlist and pre-order solution, LØCI automatically converted sold-out products into pre-orders when restock inventory was on the way, letting customers buy upfront instead of seeing a dead-end “sold out” message. The result was an 89% increase in sales of out-of-stock products, helping Purple Dot enable LØCI to keep selling through demand spikes while reducing missed sales and excess inventory risk.

LØCI

Ross Allsop

Head of Ecommerce