Case Study: Knockaround achieves 60% pre-arrival sell-through with Purple Dot

How Knockaround uses Purple Dot with Split Payments to maximize pre-order sales

Knockaround, the affordable sunglasses brand, needed a way to maximize pre-order sales without asking customers to pay in full upfront, which felt misaligned with its mission of affordability and customer trust. To support its fast-paced launch calendar and special releases, Knockaround turned to Purple Dot for a pre-order solution, including Split Payments.

With Purple Dot, Knockaround charged customers 10% at checkout and the remaining 90% automatically on shipment, while Purple Dot handled card vaulting, balance collection, and payment retries. The result was 60%+ sell-through before inventory arrived at the warehouse, all with less than a week of integration time and seamless support for NetSuite, marketing, and analytics systems.

Knockaround

Jakob Bechgaard

Director eCommerce