Case Study: Azio Beauty saves 80% in warehouse costs with Purple Dot

How Azio Beauty uses Purple Dot to optimize product launches and reduce storage costs

Azio Beauty, a disruptive direct-to-consumer skincare brand, wanted to improve new product launches by better forecasting demand, reducing the risk of unsold inventory, and cutting warehouse storage costs. To achieve this, the brand used Purple Dot’s pre-order platform as part of its launch strategy.

With Purple Dot, Azio Beauty implemented a compliant pre-order flow that charged customers upfront, helped gauge demand more accurately, and supported a self-serve customer portal for order updates. The results were significant: Azio Beauty reduced warehouse storage and pick-and-pack fees by 80%, increased sales by 27% by continuing to accept pre-orders after sellouts, and improved in-stock performance by 46%.

Azio Beauty

Jonathan Penna

CEO and Co-Founder