Case Study: US Farm & Butchery Company increases AOV by 12% with Purple Dot

How an Organic Farm uses Purple Dot to Increase Average Order Value

US Farm & Butchery Company, a rapidly growing organic farm and butcher in the United States, wanted a better way to manage pre-orders and use the waiting period to drive more sales. After struggling with tedious and inefficient pre-order processes in the past, they turned to Purple Dot’s pre-order solution to improve the customer experience and capture more holiday demand, especially ahead of Thanksgiving.

With Purple Dot’s waitlist and pre-order platform, the company launched turkey pre-orders well ahead of Thanksgiving and then sent “Holiday Add-On” emails to encourage customers to add items to their existing orders. Purple Dot held pre-orders outside downstream systems until fulfillment, automatically consolidating add-ons into one order, and this drove a 12% increase in average order value, with nearly 18% of pre-order customers purchasing at least one add-on.