Case Study: Handful sells 30% of delayed inventory before it arrives with Purple Dot

Handful sold 30% of delayed inventory before it arrived with Purple Dot

Handful, a direct-to-consumer activewear brand, faced significant supply chain delays that threatened the timely launch of its Summer collection and risked lost revenue. Past experiences with pre-order solutions had led to operational confusion and poor customer experiences. To derisk missing sales targets, they turned to Purple Dot to implement a true pre-order operation.

Using Purple Dot's platform, Handful launched an end-to-end pre-order buying experience with transparent shipping estimates and free cancellations. This solution allowed them to sell 30% of their delayed inventory before it even reached the warehouse. The strategy resulted in a 10% page-to-buy conversion rate and eliminated internal warehouse confusion, making pre-orders a strategic pillar for their business.

Handful