Case Study: Nido achieves a global brand identity with Purple Bunny

Nido rebrands after 8 years with Purple Bunny

The customer, Nido (formerly known as RentinBA), is a luxury rental service for corporate travelers that needed to upgrade its brand and name to reflect its global expansion beyond Buenos Aires. They partnered with the vendor Purple Bunny for a naming workshop and brand strategy to better support their scaling operations and appeal to a selective corporate audience.

Purple Bunny conducted a naming workshop and user-centered research to develop a new global brand. The solution included creating the new name "Nido," which means nest in Spanish and conveys safety and comfort, along with a new brand strategy guide. This provided Nido with the upgraded resources needed to effectively target its ideal clients worldwide, ensuring travelers know they have a comfortable and luxurious base.

Nido