Case Study: Feedly boosts homepage conversions with Purple Bunny's Design Sprint

Feedly increases homepage conversions by 25% with Purple Bunny

Feedly, a B2B SaaS company, faced the challenge of communicating the value of its new AI tool, Leo, and its collaboration features to users visiting its homepage. They partnered with the vendor Purple Bunny to provide a fresh perspective and help users immediately recognize the product's specific use cases to cure information overload.

Purple Bunny implemented a remote Design Sprint process to ideate, prototype, and test new homepage concepts. This involved creating custom illustrations and animations for Leo and iterating on the design based on user feedback. The solution resulted in development-ready files for a new Feedly.com homepage. Purple Bunny's work helped increase Feedly's homepage conversions by 25%.

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