Purpics
5 Case Studies
A Purpics Case Study
Brew Dr. Kombucha partnered with Purpics in Spring 2019 to boost brand awareness within the college market, targeting increased Instagram user-generated content and higher social engagement through an authentic UGC campaign.
Purpics ran a targeted UGC program that encouraged campus creators to share organic content; the effort produced 28 user-generated posts, delivered 23.8K impressions, and achieved a 26.5% engagement rate, demonstrating clear lift in social reach and interaction for Brew Dr. Kombucha.