Purpics
5 Case Studies
Case Study: Awake Chocolate achieves 48.6% average engagement and 416K total reach with PurPics
A Purpics Case Study
Awake Goes From Pilot to Always-on College Peer Influencer Programs
Awake Chocolate partnered with Purpics to increase brand awareness and sales within the collegiate market. Awake’s challenge was to micro-target specific campuses where they had distribution, generate authentic user-generated content (UGC) from students, and get measurable ROI from sampling and social activations using the Purpics platform and software.
Purpics implemented hyper-targeted campus sampling and peer‑influencer activations—students received free bars, posted photos through Purpics software, and integrated sampling into campus events—turning a pilot into an always-on collegiate influencer program. The Purpics campaigns delivered strong, measurable results: 52K Instagram engagements, a 48.6% average engagement rate and 416K total reach, hundreds of unique UGC posts (e.g., 222 posts and 200+ purchases in spring 2019), and real-time dashboard tracking and downloadable content that drove engagement and sales for Awake Chocolate.
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Awake Chocolate
Adam Deremo
Chief Executive Officer