Case Study: Business Standard India unifies analytics and enhances reporting with Puretech Digital and Google Analytics 4

Business Standard India unifies analytics across platforms with Puretech Digital and 5 years of historical data

Business Standard India faced the challenge of unifying its fragmented analytics across its website, AMP pages, and mobile apps. The publication needed to centralize data collection, integrate historical information, and gain a comprehensive view of user journeys to support better decision-making. Puretech Digital was engaged to implement a solution using Google Analytics 4.

Puretech Digital implemented a unified GA4 tracking system across all platforms, harmonizing event tracking and integrating five years of historical data. This solution provided Business Standard India with a centralized view of user behavior and advanced reporting capabilities through BigQuery and Looker Studio integration, enabling real-time, in-depth analysis and actionable insights.