Case Study: Odity achieves 5x faster respondent sourcing with PureSpectrum

Odity collects 1,000 national responses in 24 hours with PureSpectrum

Odity, a customer relations firm, faced slow and costly data collection using traditional survey panels. Their process often took more than half a day just to launch a project. Seeking greater efficiency and budget optimization, Odity needed a more modern and agile sample solution, which led them to vendor PureSpectrum.

PureSpectrum provided its Sample Marketplace, an on-demand tool granting Odity access to a diverse network of over 60 panels worldwide. This solution enabled Odity to collect 1,000 nationally representative responses in just 24 hours, a task that previously took up to 5 days, slashing data collection times by 5x. The high-quality data from PureSpectrum's multi-source platform reduced bias and strengthened Odity's client relationships.

Odity