Case Study: West Bromwich Albion FC achieves a 31% conversion rate with PureNet ecommerce solution

West Bromwich Albion Football Club scores a 31% conversion rate with PureNet

PureNet was engaged by West Bromwich Albion Football Club, a Premier League football club, to create a fully integrated ecommerce solution. The club's challenge was to increase online sales and average order values, improve the user experience for fans, and seamlessly integrate their new platform with their existing Microsoft Dynamics CRM and point-of-sale systems.

PureNet implemented a redesigned, mobile-optimized website built on a flexible ecommerce platform. The solution integrated with the club's back-office systems for stock and order processing and with their CRM for marketing. As a result, PureNet helped West Bromwich Albion achieve an 11% increase in average order value, a 53% increase in web store sales, and a massive 31% conversion rate during peak traffic periods.

West Bromwich Albion Football Club