Case Study: Walker’s Shortbread achieves a multinational B2C ecommerce strategy with PureNet

Walker’s Shortbread expands to 2 geographies with PureNet

Walker's Shortbread, a Scottish food manufacturer, wanted to shift its primary business model from B2B to a more B2C-focused approach to capitalize on increased online sales. Its existing website and operational processes were struggling to maintain this new growth and retain customers. The company also needed a multinational solution to support its important US and overseas divisions. PureNet was engaged to help address these challenges.

PureNet provided a detailed consultancy and situation analysis of Walker's Shortbread's entire ecommerce operation. As a result of PureNet's work, the customer was able to move forward with implementing a new multinational SaaS-based platform to facilitate its full strategy across multiple geographies.

Walker’s Shortbread