Case Study: Saddleback boosts B2B and B2C ecommerce with PureNet

Saddleback boosts conversion rates to 6% with PureNet

The customer Saddleback, a UK distributor of performance cycling products, faced the challenge of replacing its outdated brochureware site. They required a new solution from vendor PureNet that included a class-leading multi-site CMS and a secure B2B eCommerce portal for its dealers, in addition to a new B2C site for the general public, all with full integration to their existing SAP system.

PureNet implemented a flexible and scalable eCommerce platform that provided an integrated B2B portal with customer-specific pricing and a distinctive B2C offering. The solution also included additional lifestyle brand sites. As a result, Saddleback saw a dramatic increase in web orders, with conversion rates rising to 6% across its sites and website turnover reaching the hundreds of thousands. The organization also experienced a 28% increase in visitor numbers.

Saddleback