Case Study: Saddleback achieves B2B and B2C ecommerce growth with PureNet

Saddleback boosts conversion rates to 6% with PureNet

PureNet was engaged by Saddleback to address their challenge of replacing an outdated brochureware site. The customer required a new class-leading multi-site content management system and a secure B2B eCommerce portal for its dealers, alongside a new B2C site for the general public. A key requirement was full integration with their existing SAP system to complement their business processes.

The solution implemented by PureNet provided a flexible and scalable eCommerce platform that delivered the required B2B portal and B2C site, along with additional lifestyle sites. The project included full integration with Saddleback's complex back-office and ERP systems. As a result, PureNet helped Saddleback achieve a dramatic increase in web orders, with conversion rates rising to 6% across all sites and website turnover now in the hundreds of thousands. The organization also saw a 28% increase in visitor numbers.

Saddleback