Case Study: Pedigree Wholesale boosts mobile ecommerce conversion with PureNet

Pedigree Wholesale achieves 35% app conversion with PureNet

Pedigree Wholesale, an award-winning UK supplier of pet products, faced the challenge of building on the success of its new ecommerce platform by developing a mobile app. They needed the app to integrate with their SAP back-end ERP, include a barcode scanner, and function offline. They approached PureNet to plan and develop this solution.

PureNet used the Flutter framework and Firebase backend to create a high-performance mobile app that met all requirements. The solution delivered by PureNet was completed on time and on budget, resulting in significantly increased customer loyalty and an exceptional 35% conversion rate, far exceeding typical B2B ecommerce averages.

Pedigree Wholesale