Case Study: Norwich City FC launches responsive ecommerce success with PureNet

Norwich City FC boosts mobile revenue 408% with PureNet

The customer, Norwich City FC, required a complete ecommerce solution to enhance their online store, increase conversions, and improve the customer experience. Their challenge included creating a responsive design, integrating with back-office systems, and adding product personalization features. They partnered with the vendor PureNet for this project.

PureNet implemented a solution featuring a responsive design, deep back-office integrations, and a kit personalization tool. The results were highly successful, with Norwich City FC becoming the first Premiership club to launch a responsive online store. PureNet's work led to fans placing orders almost instantly and a dramatic increase in mobile visits and orders post-launch.

Norwich City FC