Case Study: Krispy Kreme boosts ecommerce sales with PureNet

Krispy Kreme boosts mobile revenue 155% with PureNet

Krispy Kreme needed to establish a UK web presence for its brand and ecommerce, including B2C and B2B sales, click and collect services, and a careers site. PureNet was engaged to architect a complete ecommerce solution to meet these complex requirements.

PureNet architected a solution with front-end ecommerce capabilities and complex back-end fulfilment logic integrated with distribution hubs. The results for Krispy Kreme were impressive, including a 131% increase in revenue, a 16% increase in conversion rate, and a 155% rise in mobile revenue.

Krispy Kreme