Case Study: Flatfish (Nissui Corporation) achieves a cutting-edge ecommerce fish home delivery strategy with PureNet

Flatfish (Nissui Corporation) enters the UK B2C market with PureNet after a £5bn parent company acquisition

Flatfish (Nissui Corporation), a UK-based industry leader in sustainable seafood, faced the challenge of exploring the market opportunity for delivering its award-winning fish directly to consumers. They needed an experienced consultant to assess the size of the UK's B2C online fish home delivery market, understand potential revenue streams, gauge competitors, and establish the steps required for market entry. They appointed PureNet to perform this initial market assessment consultancy.

PureNet provided a successful consultancy that evaluated the market and identified competitors, leading to the acquisition of one such competitor, Regal Fish. In a second consultancy phase, PureNet assessed internal systems and IT architecture to help deliver an integrated ecommerce platform. As a result, Flatfish was able to launch a powerful, cutting-edge ecommerce offering integrated into Regal Fish's back-end systems and successfully enter the B2C market.

Flatfish (Nissui Corporation)