Case Study: Duffells achieves scalable, integrated B2B ecommerce with PureNet and Magento

Duffells boosts AOV and streamlines B2B ecommerce with PureNet

Duffells, a leading UK supplier of replacement door and window parts, faced challenges with its old and unreliable ecommerce site that lacked new functionality and required integration with its Merlin ERP system for pricing, stock, and financial data. The company chose PureNet to implement a solution using Magento Commerce Cloud to address these issues and push their B2B business forward online.

PureNet delivered a fully integrated Magento website, beginning with a discovery phase to map requirements and ensure seamless ERP integration. The solution provided complex B2B functionality including customer-specific pricing, on-account payments, and AI-based merchandising. The results for Duffells include a stable and robust platform for growth, a UX-driven journey for finding products, and features that boosted Average Order Values and overall revenue.

Duffells