Case Study: Crewroom achieves stronger ecommerce growth with PureNet

Crewroom reduces bounce rate by 81% with PureNet

Crewroom, an elite sportswear brand and sponsor of the Cancer Research UK Boat Races, required an ecommerce solution to manage its complex sales process. The challenge for PureNet was to build a website that could accommodate both B2B and B2C user journeys and support the high level of product customization the brand offers to teams and individuals.

PureNet built a fully integrated solution featuring a WYSIWYG editor and a specialized 'Teamroom' function for bulk team orders. They also implemented PureClarity for personalized search and merchandising. This solution helped Crewroom achieve a significant reduction in bounce rate by 81%, alongside yearly increases in revenue, page views, and sessions.

Crewroom