Case Study: DAZN achieves global testing and campaign evaluation across 36+ regions with PureDome

DAZN strategically integrated PureDome with Network Address Translation (NAT) on dedicated servers across 36+ locations, simplifying testing processes by translating internal IPs to a singular outgoing public IP

DAZN, a global sports streaming service, faced a challenge in testing its services and advertising campaigns from a centralized location due to regional content restrictions. Their QA and marketing teams needed to evaluate products and campaigns across multiple diverse geographies simultaneously, which was impractical with their existing setup. They turned to vendor PureDome and its solution for a resolution.

PureDome addressed this by implementing a solution using Network Address Translation on dedicated servers across 36+ locations. This allowed DAZN to streamline testing, whitelist internal IPs for better QA, and provide a secure, standardized environment for its global operations. The results included comprehensive global testing capabilities and empowered marketing teams for efficient campaign evaluation. PureDome is credited as a reliable partner with minimal service disruptions, enabling DAZN's diverse product offerings.

DAZN

Graham Shepperson

Head of IT Service Strategy