Case Study: Zest achieves higher conversion, increased average order value and stronger customer loyalty with PureClarity

Zest - Customer Case Study

Zest, a specialty organic and health retailer, needed to turn occasional visitors into repeat buyers, lift conversion rates and increase average order value while building customer loyalty. PureClarity was brought in to provide personalization via enriched banner campaigns, AI recommenders, incentive campaigns and personalized emails to target customers based on seasonality, past behavior, purchases and brand preferences.

PureClarity implemented behavior- and purchase-driven enriched banners, AI-powered product recommenders for upsell and cross-sell, basket incentives (e.g., spend-to-save prompts) and tailored post-purchase email offers (such as a 10% off follow-up). The result for Zest was higher conversion, increased average order value and stronger repeat-purchase loyalty driven by the PureClarity personalization and AI recommender strategy.

Zest