Case Study: Widdop & Co. achieves 22% revenue growth and 5% higher average order value with PureClarity AI personalization

Widdop & Co. - Customer Case Study

Widdop & Co., a long-established (since 1883) UK giftware wholesaler with 8,000+ products, wanted to give its trade customers a more relevant, personalized shopping experience and ensure buyers were aware of new lines tailored to their purchasing preferences. To solve this challenge they partnered with PureClarity to bring personalization and AI-driven recommendations to their site.

PureClarity implemented its AI Recommender Engine, personalized “My Recommendations” pages, enriched campaign banners and manual/AI-override recommenders for seasonal pushes. As a result Widdop & Co. saw average order value rise by 5%, monthly revenue increase by 22%, and the My Recommendations page deliver a conversion rate about 3% higher than other pages — demonstrating clear uplift from PureClarity’s solution.

Widdop & Co.