Case Study: Ultra PRO boosts revenue and average order value with PureClarity

Ultra PRO in the Last 30 Days Has Seen a 58.3% Increase in Their Average Order Value and 4.3% of Their Total Revenue Has Been Generated by PureClarity

Ultra PRO, a leading manufacturer of sports and gaming collectibles accessories, sought to create a more personalized experience on their Shopify site to improve user journeys and increase key metrics. Their challenge was to tailor the shopping experience based on visitor behavior across their three main site sections. They partnered with PureClarity and its ecommerce personalisation software to help increase average order value, conversion rates, and online revenue.

PureClarity implemented its AI-driven product recommenders on key pages including the homepage, product pages, and basket page. This solution provided personalized upsell and cross-sell opportunities directly to shoppers. The results were significant; over a 30-day period, PureClarity contributed to 7.3% of all orders and 4.3% of all revenue. Most notably, the solution drove a 58.3% increase in overall average order value and a 64.7% increase in the average order value specifically involving its product recommendations.

Ultra PRO

Scott Stevenson

Director of Ecommerce