Case Study: Baby Boutique achieves increased conversions and higher average order value with PureClarity

Relevant Products Shown Based on Adwords Campaign Plus Incentives to Buy Based on Previous Behaviors and Customer Segment

Baby Boutique worked with PureClarity to address low conversion and engagement by making product discovery and offers more relevant to both first-time and returning shoppers. Using PureClarity’s personalization tools—search-based product recommenders and incentive/banner campaigns—the retailer aimed to surface the right products during search, recognize repeat visitors, and deliver geo- and behaviorally-targeted messages.

PureClarity implemented search-based recommendations, behavior- and location-triggered incentive banners, visitor-recognition welcome messages, seasonal/weather targeting and cross-sell recommenders across the site. The solution recovered abandoned baskets, increased average order value through complementary product suggestions, and drove higher engagement and conversions—measurable uplifts in conversion rate and order value attributed to PureClarity’s personalization campaigns.

Baby Boutique