Case Study: Freshuk achieves a 4% average order value uplift and 55% order involvement with PureClarity

Over the Last 30 Days Freshuk Has Seen a 10% Increase in AOV Involving Product Recommendations, and 55% of All Freshuk's Orders Involve PureClarity

Freshuk is a B2B and B2C food & beverages retailer founded in 2020 to deliver fresh fruit and vegetables across Israel via a WooCommerce store. Facing the need for a cost‑effective way to raise average order value, boost online conversion and optimise the digital experience for Hebrew‑speaking customers (with multilingual support), Freshuk partnered with PureClarity to deploy personalised, AI‑driven product recommendations.

PureClarity implemented AI product recommenders sitewide—on the homepage, product pages, listing pages and basket—to surface relevant items and encourage additional purchases. In the last 30 days Freshuk saw a 4% increase in average order value (10% AOV uplift on orders involving the AI recommenders), a rise in online conversion and overall revenue, and now 55% of all orders involve PureClarity’s recommendations.

Freshuk

Benny Voks

Chief Technology Officer