Case Study: Mash.ie achieves a 74.6% AOV uplift and 6x licence ROI with PureClarity

Mash.ie in the Last 30 Days Has Seen an AOV Increase of 74.64% and an AOV Increase of 81.73% Involving PureClarity's AI-driven Product Recommendations

Mash.ie, founded by Irish primary educators, sought to simplify teachers’ search for relevant primary classroom resources but faced challenges showcasing a large SKU range and creating hyper‑personalised journeys (especially by year group) to boost product awareness, average order value and online sales. To address this they partnered with PureClarity, deploying personalized content and AI-driven recommenders on their X‑Cart site.

PureClarity implemented personalised image carousel banners on the homepage and AI product recommenders across homepage, product, category and basket pages to increase exposure and relevance. In the last 30 days Mash.ie saw AOV rise 74.64%, AOV involving PureClarity recommendations rise 81.73%, PureClarity was involved in 12.6% of all orders, and Mash.ie earned their licence fee back 6x.

Mash.ie