Case Study: JewelStreet achieves an 83% uplift in total order value and triples conversion with PureClarity AI personalization

JewelStreet - Customer Case Study

JewelStreet, an online marketplace that hand-picks over 500 designers and artisans, needed a simple, stress-free personalization solution to support multiple international stores and improve product discovery and cross-sell. They chose PureClarity’s AI merchandising and recommender platform (personalization within search, automated AI recommenders and an advanced AI recommender engine) to deliver tailored product suggestions across search and product pages.

PureClarity implemented onsite product recommendations in search results and automated, personalized recommenders on product pages, driving more relevant results and cross-selling higher-value items. The impact was significant: PureClarity helped JewelStreet achieve an 83% increase in total order value over six months, over 6% of first-month revenue was directly attributable to PureClarity recommenders, average conversion rates tripled across all three sites, and conversion rose from 0.06% to 0.11% in the first month.

JewelStreet

Ed Miles

Digital Marketing Manager