Case Study: Life Sportif achieves higher conversion rates, increased revenue, and improved customer loyalty with PureClarity

Increase Conversion and Spend Value by Recognising and Rewarding Your Loyal Customers and Providing a Personalized Online Shopping Experience

Life Sportif, an online sportswear retailer, faced the common ecommerce challenges of retaining loyal shoppers, converting return visitors, and reactivating lapsed customers. To address this, PureClarity deployed a set of personalized programs for Life Sportif — including a Loyal Rewards campaign, behavior-based Incentive and Reactivation campaigns, enriched banner campaigns, and AI recommenders.

PureClarity implemented behavior-driven incentive banners and AI-powered recommendations to surface relevant products and rewards to different customer segments (loyal, returning, and lapsed). The solution reactivated dormant shoppers and boosted conversions from return visits, driving increased revenue and higher conversion rates for Life Sportif as a direct result of PureClarity’s campaigns.

Life Sportif