Case Study: Squires achieves increased conversions and higher average order value with PureClarity

Increase Average Order Value and Increase Conversion by Providing Relevant Products and Campaign Offers Based on Previous and Onsite Behaviors

Squires, a furniture retailer, needed to turn browsers into buyers and lift basket values across visits and locations. Working with PureClarity, Squires deployed the vendor’s personalization tools — product recommenders, search-term and location-based incentive banners, enriched seasonal campaigns and basket-level upsell/top-up prompts — to re‑engage returning visitors and present timely incentives.

PureClarity implemented targeted recommenders and financial/location-based banners (e.g., search-term incentives, free-delivery messaging, spend-to-save offers and complementary item suggestions). The tailored approach led to measurable improvements for Squires — higher conversion rates for returning users, increased average order value through upsells and top‑ups, and stronger engagement and basket completion as tracked by Squires.

Squires