Case Study: The Poppy Shop achieves significant revenue and conversion uplift with PureClarity

How PureClarity Increased the Royal British Legion's Average Order Value of 32% and Increased Their Online Sales Conversions by 26%

The Poppy Shop, the online store for The Royal British Legion, faced a high exit rate from its on-site search despite heavy traffic (over 5 million page views from 100+ countries) and strong user engagement. To improve customer satisfaction and help visitors find products faster, The Poppy Shop teamed with PureClarity to deploy an intelligent site search and personalization solution, including search autocomplete, AI-driven product recommenders and on-site campaign banners.

PureClarity implemented optimized, personalized search, product recommenders and an abandoned-basket campaign, producing significant business impact: a 116% increase in revenue via search, a 32% rise in average order value and a 26% uplift in sales conversions. PureClarity also reported an 86% increase in revenue through site search and a 71% increase in conversion via site search, along with a large reduction in abandoned baskets after launching the campaigns.

The Poppy Shop