Case Study: Nightingale PPE achieves a 60% increase in AOV and drives 40% of online orders with PureClarity

How Nightingale PPE Has Increased Their Average Order Value by 60% and How 40% of Their Total Online Orders Have Been Due to PureClarity

Nightingale PPE, a Shopify-based medical equipment retailer founded during the pandemic to supply affordable masks, gloves and sanitisers, wanted to grow sales, conversion and average order value while gaining a competitive edge for both B2B and B2C customers. Because the business is very busy and price-driven, they needed an easy-to-implement, low-resource, automated personalisation solution — which led them to partner with PureClarity and its ecommerce personalisation tools.

PureClarity implemented dynamic personalised banners, targeted pop-ups and both custom and AI-driven product recommenders across Nightingale PPE’s site to promote sales and upsell/cross-sell in real time. Since January 2021 Nightingale PPE reports that 40% of online orders now involve PureClarity, average order value is up 60%, and the average number of SKUs purchased tied to PureClarity recommenders has increased 5%, alongside improved conversion and customer support satisfaction.

Nightingale PPE

Dave McIntyre

Founder and CEO