Case Study: Hotdrinks Ltd achieves a 27.3% conversion uplift and 11% higher average order value with PureClarity

How Hotdrinks, by Implementing PureClarity's AI Recommender Engine Increased Their Online Conversion by 27.3% in 8 Weeks

Hotdrinks Ltd, a supplier of hot drinks and related equipment to businesses and consumers across Europe, faced the challenge that visitors often didn’t know which products were most suitable from their wide range of brands. After previously not considering ecommerce personalization, Hotdrinks Ltd engaged PureClarity to explore personalized merchandising using automated AI recommenders and enriched personalized banner campaigns.

PureClarity implemented automated AI recommenders across key buying pages and enriched personalized banner and cross-sell campaigns to boost product awareness and relevance. Over the first two months the solution delivered a 27.3% increase in conversion, an 11% rise in average order value, and 2% of total revenue directly attributable to PureClarity.

Hotdrinks Ltd