Case Study: Harry Hall achieves 10% conversion uplift and 17.5% revenue growth with PureClarity

How Harry Hall Have Increased Their Online Conversion by 10% and Consistently Increased Their Basket Value

Harry Hall, a long-established equestrian supplies retailer on Magento 2, was frustrated with their previous ecommerce personalisation provider and wanted a more cost-effective, collaborative solution. They chose PureClarity’s ecommerce personalisation platform—using PureClarity product recommenders and targeted pop-ups—because it offered comparable features at a better price plus hands-on onboarding and strategic support.

PureClarity implemented AI-driven product recommender campaigns and targeted pop-ups across category, product and checkout pages, helping Harry Hall consolidate their tech stack, sharpen segmentation and increase AOV. The results: a 10% increase in overall conversion and a 17.5% rise in revenue driven by PureClarity product recommenders, alongside improved campaign sophistication and merchant support from PureClarity.

Harry Hall

Lewis Wilkinson

Head of Digital