Case Study: Green-tech achieves a 42% increase in average order value and 7.4% conversion uplift with PureClarity

How Green-tech Increased Their Average Order Value by 46% and Increased Their Online Conversion Rate by 7.4%

Green-tech, a supplier of over 6,500 landscape essentials, faced a high proportion of first-time visitors who made one-off purchases and wanted to convert more of them into loyal, repeat customers. To boost online revenue and retention they partnered with PureClarity and deployed personalization tools including an enriched banner loyalty incentive campaign and AI-driven recommenders.

PureClarity implemented site-wide automated AI recommenders (homepage, product pages and basket) plus a loyalty incentive banner to upsell and cross-sell relevant products; as a result Green-tech saw conversion rates for 1st, 2nd and 3rd time visitor campaigns increase by 2x, 6x and 6x respectively, returning visitors rise 18.4%, average order value jump 42.46% and overall conversion improve by 7.4% — all achieved through PureClarity’s solution.

Green-tech