Case Study: gloveglu achieves 37% higher average order value and 68% more SKUs per order with PureClarity AI recommenders

How gloveglu Have Increased Their AOV by 54% and 32.3% of All Orders Involve PureClarity in the Last 30 Days

gloveglu, a global sporting-equipment brand founded in 2012 to improve glove grip, needed to scale B2C sales, increase average order value and unlock upsell/cross-sell opportunities on their Shopify store. To meet this challenge they partnered with PureClarity and implemented its AI Product Recommenders across the site.

PureClarity deployed AI-driven recommenders on the homepage, product pages and basket, driving immediate commercial impact: 32.3% of all orders now involve PureClarity, a 37% increase in average order value overall, a 54% AOV lift for orders involving PureClarity recommenders, and a 68% increase in SKUs purchased. PureClarity’s solution and ongoing support have helped gloveglu scale revenue and deepen customer engagement.

gloveglu

Paul Sherratt

Founder & CEO