Case Study: eVetDrug achieves 17% increase in online conversion and 112% boost in recommender revenue with PureClarity

How eVet Have Increased Their Online Conversion Rate and How They Are Currently Seeing a 5% Increase in Average Order Value Month on Month

eVetDrug is a UK, equine-dedicated online dispensary run by experienced equine vets, focused on making equine healthcare more affordable and accessible. To increase online revenue and ensure customers quickly find the most relevant products for their horses, eVetDrug partnered with PureClarity to deploy AI-driven automated recommenders across their site.

PureClarity implemented AI recommenders—homepage repeat-purchase modules, cross-sell suggestions on product pages, and basket/checkout best-seller prompts—so customers see recently viewed and complementary items at key moments. As a result, PureClarity’s recommenders delivered a 17% uplift in online conversion rate, a 112% increase in revenue generated by recommenders, and an approximate 5% monthly rise in average order value.

eVetDrug