Case Study: Duffells achieves 24% revenue growth (173% uplift from recommenders) with PureClarity AI-driven recommenders

How Duffells Experienced a 173% Increase in Revenue by Switching From Manual to AI Driven Recommenders

Duffells, established in 1954, is the UK’s leading supplier of replacement door and window parts to the trade, stocking over 15,000 products with same-day despatch. Facing steady but limited conversion from site recommenders, Duffells engaged PureClarity to introduce AI-driven product recommenders and enriched marketing campaigns to boost revenue and average order value.

PureClarity replaced manual recommenders with automated AI-driven product recommenders and deployed timed, enriched banner carousel campaigns (including “Deal of the Day”) targeted by customer group across the trade homepage and product pages. As a result, in the last three months Duffells saw a 24% increase in revenue, 34% more orders, a 4% rise in average order value, and a 173% increase in revenue driven by PureClarity recommenders.

Duffells