Case Study: Comfy Homes achieves 20.8% of total orders and a 5% average order value uplift with PureClarity

How Comfy Homes Has Increased AOV by 5% and How 20.8% of Their Total Orders Are Now Being Driven by PureClarity

Comfy Homes, a Yorkshire-based home furnishings retailer running its ecommerce on Magento 2, faced the sudden closure of its brick-and-mortar stores during the pandemic and mounting competition. To drive customers online, better mirror the in‑store experience for its mainly female (24–45) audience, and personalise shopping across the UK, Comfy Homes engaged PureClarity for AI-driven personalisation and onsite promotions.

PureClarity implemented Automated AI Recommenders (three homepage campaigns for trending, best sellers and personalised picks, plus cross-sell recommenders on product pages) and targeted personalised popups. Within the first 60 days PureClarity accounted for 20.8% of total orders and increased average order value by 5%, while integrating with Magento to improve targeting, paid-media ROI and overall online sales growth.

Comfy Homes