Case Study: Cablecraft achieves an 11.5% increase in AOV with PureClarity

Cablecraft - Customer Case Study

Cablecraft, the UK’s largest cable accessories supplier, partnered with PureClarity (introduced by agency partner Fluid Commerce) to solve a key ecommerce challenge: deliver an enhanced customer journey, increase site engagement and lift average order value on their Magento 2 store. Cablecraft needed a reliable personalisation solution after limited success with other AI tools.

PureClarity was integrated into Cablecraft’s Magento 2 site to deliver AI-driven and custom product recommenders and targeted pop-ups across the homepage, product and basket pages. The PureClarity solution increased average order value by 11.5% and drives 7.5% of online orders each month, while improving product visibility and engagement through an easy-to-use dashboard and ongoing account management.

Cablecraft

Shannen Hurley

Marketing & Communications Team Leader